Women segmentation based on contraceptive use

نوع المستند : المقالة الأصلية

المستخلص

This paper represents the main results obtained from the indepth analysis of the 1992 Egypt Demographic and Health Survey (EDHS) data for women. Three main groups were of interest, current-users, discontinuers and non- users. The main characteristics of each group were studied, then cluster analysis was applied for each group, which helps to identify homogenous subgroups. Accordingly, special attention can be given to each segment based on their characteristics. The results of the cluster analysis indicated that the key variables from which natural groups emerge are area of residence, level of education, age, parity, desire for more children, intention to practice family planning and husband's approval. The clusters were mapped according to age and level of intention to use family planning. The study outlines the profiles of several groups of women with high intention to adopt family planning as well as profiles of women with low intention. Finally, recommendations for target groups were addressed and areas in need for further investigation were identified.

الكلمات الرئيسية

الموضوعات الرئيسية